1. How has the adoption of CRM changed the traditional way of
organizing and managing businesses?
2. Some Marketing experts believe that businesses should manage
based on the 4 C's model (customer value, lower costs, better
convenience, and better communications) instead of focusing on the
4 P's model (product, place, promotion, and price) ) as before.
Please explain the cause and outlined the benefits from the changes
mentioned above.
3. Whether the company should put relationships with all
customers? Will relationship marketing benefit every company?
Why?
