10-Step Personal Branding Worksheet
Let’s use the following brand assessment and defining exercises to guide you through brand development.
1. What are your vision and purpose?
2. What are your values?
3. What are your passions?
4. What are your top goals for the next year, 2 years, and 5 years?
5. What are your top brand attributes.
6. What are your core strengths or motivated skills?
7. Get feedback from those who know you best – at work, at home, anywhere.
8. Do a SWOT analysis (Strengths – Weaknesses – Opportunities – Threats).
9. Who is your target audience?
10. Who is your competition in the marketplace and what differentiates you from them?
Your Task
Complete the 10-step exercise in an honest and thorough fashion. You might discover things about yourself that you were not aware of before.