11) Mr. Roper, the landlord of a building needs to convince the tenants at his properties that he must raise the rent by 30%. He is hiring someone to promote the idea and to develop arguments for it. Would he need to use a different strategy if the audience consisted of tenants living in the building that will see the rent increase than if the audience consisted of tenants living in a building unaffected by the rent increase?
Yes. If the audience consists of tenants whose rent will increase, the quality of the arguments will matter more than the expertise of the person promoting the idea.
No. He should use the same strategy either way.
Yes. If the audience consists of tenants whose rent will increase, getting an expert promoter and making high-quality arguments will both be more important than they would be if the audience consisted of people unaffected by the rent increase.
Yes. If the audience consists of current tenants whose rent will increase, the expertise of the person promoting the idea will matter more than the quality of the arguments.
12) When he was in elementary school, Joachim loved to read. However, when he got to middle school, he was rewarded by his teachers every time he finished a book. Eventually, Joachim came to attribute his prolific reading habits to his desire to get the reward, and not to his interest in reading for its own sake. This is an example of
cognitive dissonance
overjustification
insufficient justification
post-decisional dissonance