20 according to the chapter from made to stick cp11 a...

20. According to the chapter from "Made to Stick" (CP11), a memorable (i.e., "sticky") idea must be _____ meaning that the message or idea must be somewhat believable. a) credible b) unexpected c) shocking d) colorful

Transcript

00:01 Question number eight, the sentence here, well, our goal for this sentence here is which choice most clearly and effectively conveys the central idea of the paragraph.

00:12 So this is our goal.

00:14 We have to stick pretty close by this goal to make sure that we're on the right track here.

00:19 So before we engage with the answer choices, we should clock what the central idea is here.

00:24 So if we go into the paragraph, we get, he rushed to the lab, tasted the contents, hadn't worked with anything poisonous.

00:37 I'm going to skip over this sentence because i don't know if we're going to keep it.

00:40 Found a sweet tasting mixture of chemicals, many times more sweet tasting than sugar, started making saccharine commercially, avoiding sugar.

00:53 Great, being very slap -tastic about it there.

00:56 So the ideas that we're getting here are, first of all, noting that it has a, it has like a kind of a storytelling vibe in that it's giving like a plot, basically.

01:13 First, he tasted it.

01:14 Fortunately, he hadn't worked with anything bad, so everything was fine.

01:18 He found the sweet tasting mixture.

01:21 He started making it commercially.

01:24 It became popular.

01:25 So it's like they're mapping out the plot here.

01:30 So that just tells me that i want to make sure that the sentence that i pick stays in the right place in the storytelling, basically, in the plot.

01:40 I'm not summing things up because i'm in the middle or i'm not making an error in verb tense that wouldn't belong in that spot, so to speak.

01:50 So that's the first thing.

01:52 Knowing that the main ideas that i want to have in here, i want to keep fahlberg because, again, this is a story and it's all about him and what he did.

02:02 And i want to keep something about sweetness.

02:07 We also clocked down here that it's named sackerin.

02:12 That's the whole, oh, spelling this wrong.

02:16 Nope, i did it right.

02:18 Those are the main ideas that are sticking out.

02:21 And do be aware that we skipped the sentence in question just so that you're not swayed into something that may or may not be correct.

02:30 So i'm trying to check these boxes.

02:32 I'm trying to stay in keeping with the storytelling.

02:34 I'm trying to make it about fallberg and i'm trying to make it about sweetness or saccharin.

02:38 Cool.

02:39 So now we can engage with the answer choices.

02:42 Answer choice a, he had discovered saccharine, which he named for his intense sweetness.