28. Garr Reynolds (author of Presentation Zen) argues that literacy means something different today than it has in the past. In the past, literacy was about being able to read and write effectively. But in today's world, literacy includes reading and writing, as well as thinking like a designer, incorporating empathy and storytelling, understanding visual communication, and relying on facts and data to persuade the audience.
29. According to Garr Reynolds (author of Presentation Zen), what is the most fundamental question that we should ask ourselves as we begin to design a presentation? Who is going to be in the audience? What is my core point? How many slides should I use in the presentation?
30. Which of the following is NOT one of those seven design principles? Signal to noise ratio, Picture superiority effect, Empty space, Naturalness.
31. What is the fundamental principle behind the picture superiority effect? People remember pictures better than words. Color photos are more powerful than black and white images. Marketers use pictures to evoke emotion and get us to buy their products. It is impossible to communicate in words as clear a message as can be delivered through pictures.
32. According to Reynolds, which of the following types of images have tremendous power to get our attention? Images of flowers, Images of rivers and streams, Images of familiar company logos, Images of faces.
33. According to Reynolds, what is the primary purpose of using repetition throughout the slide design process? It brings about a sense of unity and cohesiveness in the presentation design. It helps the story stick in the audience's mind. It reduces boredom. It reduces the element of surprise that might confuse the viewer.