There are two types of in-text citations: parenthetical and narrative citations. Parenthetical citations are like the ones above with (Last name, Year). Narrative citations are when the writer wants to highlight the author(s). A narrative citation often looks like: According to (copyright year).
Find the error below with the narrative citation. According to Taylor et al., "to increase reach, the next optimization strategy might be to add the use of targeted Facebook advertisements, followed by using both targeted Facebook and Google advertisements" (p. 2). While Facebook and Google advertisements may be effective, they can also be quite pricey. Alternate approaches, such as web-based screening and direct emails, may be used to increase outreach (Taylor et al., 2020).