A start-up company is about to market a new computer printer. It
decides to gamble by running commercials during the Super Bowl. The
company hopes that name recognition will be worth the high cost of
the ads. The goal of the company is that at least 40% of the public
recognize its brand name and associate it with computer equipment.
The day after the game, a pollster contacts 420 randomly chosen
adults, and finds that 181 of them know that this company
manufactures printers. Would you recommend that the company
continue to advertise during Super Bowls? State your decision.
Reject Ha at a 5% significance level.
Neither reject nor fail to reject Ho at a 5% significance
level.
Reject Ho at a 5% significance level.
Fail to reject Ho at a 5% significance level.