00:01
So for part a, there are going to be pros and cons to the method of sending an email to each customer who has made an order in the past and asking them to fill out a brief survey.
00:13
For the pros, you have targeted feedback.
00:17
You're trying to gather information about your customers.
00:23
And so if you send emails to people who have bought from you, well, you know that you're getting information from your customers.
00:29
It's also going to be most likely pretty cost effective.
00:35
It's very cheap to administer a survey.
00:39
As well, it's going to be very convenient.
00:43
Specifically, convenient both for the group administering the survey and convenient for the people responding.
00:52
For the cons, however, you have the fact that there's a high chance of getting a low response rate...