Question

A tax preparation firm owner notices that she is not attracting female customers. She knows that Dewayne "the Rock" Johnson is the most recognized celebrity among women. She decides to use the Rock in her ads to increase female consumers' "intentions to use" the tax service. However, now she is worried that the ad will score low among men. You provide a group of men and women with an ad featuring the Rock (AD_1_Rock). Both groups (men = 1, women = 2) review the ad and fill out a survey that measures their "intent to purchase." 1. Tax Time: Which test should you use here Group of answer choices One sample t-test Paired sample t-test Chi-Square Independent t-test 2. Tax Time: Run the appropriate test. What p-value would your report? Group of answer choices .160 .258 .797 .009 .050 3. Tax Time: The Rock tax ad results show in a significant difference between men's and women’s “purchase intention.” Group of answer choices True False

          A tax preparation firm owner notices that she is not attracting female customers. She knows that Dewayne "the Rock" Johnson is the most recognized celebrity among women. She decides to use the Rock in her ads to increase female consumers' "intentions to use" the tax service. However, now she is worried that the ad will score low among men. You provide a group of men and women with an ad featuring the Rock (AD_1_Rock). Both groups (men = 1, women = 2) review the ad and fill out a survey that measures their "intent to purchase."
1. Tax Time: Which test should you use here
Group of answer choices
One sample t-test
Paired sample t-test
Chi-Square
Independent t-test
2. Tax Time: Run the appropriate test. What p-value would your report?
Group of answer choices
.160
.258
.797
.009
.050
3. Tax Time: The Rock tax ad results show in a significant difference between men's and women’s “purchase intention.”
Group of answer choices
True
False

Added by Christine M.

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