According to Prosser et al., what is the primary social
psychological mechanism through which moralization of
COVID-19 mitigating practices might influence behavior?
Moralization leads to increased cognitive dissonance, resulting in
a higher likelihood of behavior change.
Moralization primarily operates through fear of sanctions and
legal repercussions, driving compliance.
Moralization decreases the perceived severity of the pandemic,
leading to complacency.
Moralization can create social identities that differentiate
'distancers' from 'non-distancers, reinforcing group norms.