Forecasting with Seasonality
Demand history for the past three years is shown below, along with the seasonal indices for each quarter.
Year 1: Q1 (Demand 255, Index 0.75), Q2 (Demand 298, Index 0.862), Q3 (Demand 429, Index 1.323), Q4 (Demand 373, Index 1.086)
Year 2: Q1 (Demand 273, Index 0.75), Q2 (Demand 276, Index 0.862), Q3 (Demand 474, Index 1.323), Q4 (Demand 396, Index 1.086)
Year 3: Q1 (Demand 245, Index 0.75), Q2 (Demand 292, Index 0.862), Q3 (Demand 460, Index 1.323), Q4 (Demand 350, Index 1.086)
Do not round intermediate calculations. Round your answer to the nearest whole number.
Use exponential smoothing with alpha (̑̑) = 0.3 and an initial forecast of 343 along with seasonality to calculate the Q1, 2020 forecast: