00:01
Advertisers should use phrase match search methodology under all the following conditions except which of the following.
00:08
Phrase match search methodology matches phrase with the user's search terms.
00:15
So for example, if the user were to search for the phrase golf ball, it will bring up relative ads that match this phrase using phrase match search methodology.
00:27
So you might get ads about golf balls that are.
00:32
For sale or other products related to golf balls, for instance.
00:42
This would also apply to images and articles, depending on what the user is looking for.
00:49
Word order only matters if it changes the meaning.
00:53
So blue golf ball will also bring up the results associated with the phrase golf ball.
01:03
But if we change the word order, such as typing in ball, golf, we need to think about if it changes meaning...