All of the following, except one, could be used to support the position that advertising is wasteful? The huge sums of money spent on advertising to try to persuade consumers could be better spent in more socially desirable ways. The huge sums of money spent on advertising create barriers to entry in many industries and thus weaken competition. The huge sums of money spent on advertising must raise the price of the advertised products. The huge sums of money spent on advertising
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1. Advertising is important for most companies, especially companies such as P&G that sell mostly to end customers. But, most people already know about P&G products such as Charmin bathroom tissue and moist towelettes, Crest toothpaste, and so on. Does P&G really need to constantly put money into advertising when its products already have a strong hold in the global marketplace? 2. P&G cut its marketing and advertising agency roster by 50 percent over the past three years from around 6,000 to 3,000 companies in a bid to increase its marketing productivity, efficiency, and effectiveness. With a $9 billion worldwide spend on advertising, should P&G have more or fewer marketing and advertising agencies handling its advertising? 3. By consolidating and cutting 100 brands from its consumer portfolio of brands, does P&G run the risk of ultimately losing out on global market opportunities?
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Which of these components generally does NOT apply to the use of social media by business? A. Spreads awareness and information about products. B. Provides purchasing venue and feedback on purchases. C. Promotes communication and relationships. D. Does not always dramatically increase marketing budgets. E. Allows customer support.
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