Question

Article #3 CAN YOU MAKE FAT DISAPPEAR? (Adapted from: Newsweek, March 2, 1992, p.69) The cosmetic companies made an estimated $50 million by selling 'anti cellulite creams to women. However, research by respected dermatologists show that anti cellulite creams are totally worthless in eliminating cellulite, which is really little pockets of fat. With these negative findings in mind, how does the cosmetics industry persuade American women to spend $50 million a year on the creams? The cosmetics companies use very clever advertising. They show photos of beautiful women along with promises that anti cellulite creams will wash away unsightly ripples, create a new you, and give you the beautiful body you always wanted. Which route of persuasion are the cosmetic companies using to advertise their creams? Why do you think this route and not another was used?

          Article #3
CAN YOU MAKE FAT DISAPPEAR?
(Adapted from: Newsweek, March 2, 1992, p.69)
The cosmetic companies made an estimated $50 million by selling 'anti
cellulite creams to women. However, research by respected
dermatologists show that anti cellulite creams are totally worthless in
eliminating cellulite, which is really little pockets of fat. With these
negative findings in mind, how does the cosmetics industry persuade
American women to spend $50 million a year on the creams? The
cosmetics companies use very clever advertising. They show photos
of beautiful women along with promises that anti cellulite creams will
wash away unsightly ripples, create a new you, and give you the
beautiful body you always wanted.
Which route of persuasion are the cosmetic companies using to
advertise their creams?
Why do you think this route and not another was used?

Article #3
CAN YOU MAKE FAT DISAPPEAR?
(Adapted from: Newsweek, March 2, 1992, p.69)
The cosmetic companies made an estimated 50 million by selling 'anti
cellulite creams to women. However, research by respected
dermatologists show that anti cellulite creams are totally worthless in
eliminating cellulite, which is really little pockets of fat. With these
negative findings in mind, how does the cosmetics industry persuade
American women to spend50 million a year on the creams? The
cosmetics companies use very clever advertising. They show photos
of beautiful women along with promises that anti cellulite creams will
wash away unsightly ripples, create a new you, and give you the
beautiful body you always wanted.
Which route of persuasion are the cosmetic companies using to
advertise their creams?
Why do you think this route and not another was used?

Added by Beverly H.

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