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You are a new salesperson for a well -known medical software company.
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One of your clients is a large group of physicians.
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You have just arranged an initial meeting with the office manager.
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What sales approach will you use? let's talk about the medical sales cycle.
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First of all, we want to document the customer journey.
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We need to identify all of the important points throughout the buying process.
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Then we need to identify and prioritize.
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We need to define the customer profile and qualify our potential buyers.
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So we essentially gain a better understanding of the customer.
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Then we need to find decision makers and influencers.
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We want to define who the ultimate buyer would be.
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So who within this group is the ultimate decision maker? who is going to influence the rest of the group to buy the product? then we're going to identify our prospects, needs, and goals.
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Then think about how to align the opportunity to your company's product and solutions.
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Then we want to raise awareness of our solutions...