00:01
People consider political advertising or campaign advertising to be a classic example of a prisoner's dilemma situation.
00:17
So let's talk about first of all what is the prisoner's dilemma.
00:24
So the prisoner's dilemma is a paradox and decision analysis in which two people acting in their own self -interest does not produce the optimal outcome.
01:25
So game theory can help explain people's low opinions of politicians.
01:34
So although effective political advertising is very important for the modern political campaign, americans don't really trust politicians.
01:43
That's because political advertising is essentially a tool for reaching out to the public.
01:52
So americans want to vote the best person into office.
02:02
So they want a good leader basically.
02:07
They want somebody who's going to do the best for the people and not further their own political agenda.
02:15
However, the politicians do want to further their political agenda.
02:22
So they have their own interests at heart.
02:30
So they may not do what is best for the people.
02:33
So if they both act in their own self -interest, of course this is not giving us an optimal result.
02:58
Negative advertising is effective for defeating a political opponent.
03:05
So if one uses negative advertising and the other doesn't, then the one who uses it will be at an advantage.
03:13
And the one who doesn't use it will be at a disadvantage.
03:15
If both of them are truthful, it doesn't hurt perception of either.
03:21
But neither will get an advantage...