Central-route processing describes a more direct processing of a message that encodes information directly from the source rather than indirectly from secondary sources. attitude change when Motivation, Ability and Opportunity (MAO) are low. how message processing is not elaborated, but is simply remembered in a direct or central way from the source. attitude formation and change processes when consumer processing effort is high. the superficial analysis and processing of a message.
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After sitting in a lecture, determining that a professor is a bad teacher based on his unprofessional attire and monotone speech is an example of which type of processing? a. Knowledge route processing b. Adaptive route processing c. Central route processing d. Peripheral route processing
Also called the central processing unit (cpu), interprets and carries out the basic instructions that operate a computer.
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