Cialdini's Seven Principles of Persuasion
Which of Cialdini principle of persuasion does this describe?
"We see this factor clearly at work in local sport team supporters, religion, members of the same race or ethnicity, or even the same city. People who belong to the same group are more likely to persuade us then outsiders."
Group of answer choices
Reciprocity
Social proof
Scarcity
Liking
Unity
Commitment and Consistency
Authority