Cisco's boss wants to use cognitive dissonance to sell a new type of emergency
cell phone. Cisco is not convinced that the campaign is going to be successful.
What should Cisco tell his boss?
Cognitive dissonance advertising is too expensive.
Cognitive dissonance techniques are difficult to implement on a mass scale.
Cognitive dissonance is not effective in changing people's attitudes and subsequent
behavior.
Cognitive dissonance has fallen out of favor with the advent of the computer as a model
for human behavior.