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Hello, in this video, i will be explaining the following.
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So number one, is it product or market oriented? this would be product oriented.
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And this is evident because they focus on maintaining the same design of their classic wrist watch product -oriented approach emphasizes on quality and features, rather than responding to the needs and desires of their market.
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So it has not adapted its product to align with evolving fashion.
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All right, so number two, analyze why the strategy no longer increases sales.
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So the first strategy would be changing consumer preference.
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So with rising income, consumers are more fashion conscious.
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And the next would be increased competition.
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So basically new brands enter the market.
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And then failure to innovate.
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The company relied on the same model, like i said, and they did that for two...