00:01
To design an internal communication plan to improve image among employees, we can follow seven steps.
00:07
First, summarize the situation.
00:19
Map the current situation.
00:20
Consider business needs and talk to key stakeholders to help with the process.
00:28
Then determine your desired outcome.
00:43
That way you can figure out what your goals are.
00:47
What do you want to achieve for the business? then use smart objectives.
00:54
Objectives.
01:03
This stands for specific.
01:05
What are we going to do for whom? measurable.
01:08
Is it quantifiable and can we measure it? attainable slash achievable.
01:13
Can we get it done within the time frame and with the resources we have? relevant.
01:18
Will this objective have an effect on the desired goal or strategy and time bound? when will it be accomplished? then define your audience.
01:44
List different audience groups and their mindset...