Direct marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without any previous marketing contact.
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Any marketing method that directly links manufacturers or intermediaries with the ultimate consumer could be classified as: A. direct selling. B. kiosk-based. C. online marketing. D. direct marketing.
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A firm that uses direct marketing would most likely sell its products through ________. one marketing intermediary the company web site big box retailers large wholesalers multiple intermediaries
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