00:01
The six environmental forces are competitive, economic, political, legal, and regulatory, technological, and socio -cultural.
00:11
The first one is prosperity.
00:14
That would go under economic.
00:18
Economically, it's important that all nations grow and prosper.
00:27
So, for b, federal trade commission is regulatory.
00:35
This is an independent agency of the united states government.
00:40
They enforce civil antitrust law and the promotion of consumer protection.
00:46
They foresee personal computers that understand human speech would be technological.
00:55
The development and widespread use of cellular phones would also be technological.
01:05
People's willingness to spend would also be economic.
01:16
Contributions to campaign funds would be sociocultural because this reflects the values, that people within a certain culture hold.
01:39
A society's high material standard of living would also be sociocultural.
01:43
This will affect the type of goods and services that they buy.
01:50
Sherman antitrust act is also regulatory.
01:57
So this regulates the formation of trust...