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The news media play critical roles in shaping public opinion and influencing american politics through agenda setting and issue framing.
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Let's start with agenda setting.
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Agenda setting refers to the media's ability to influence which issues are perceived as important by the public and policymakers.
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By highlighting certain topics or issues over others, the media can prioritize specific concerns in public discourse.
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Scores.
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This influences what the public forces, well, not forces, but focuses on, and what policymakers may prioritize in their agendas.
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For example, during election cycles, the media's coverage of particular policy issues can shape voter perceptions in candidates ' campaign platforms.
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Issue framing refers to how the media present information and shape public understanding of an issue through the selection of particular aspects, facts, and perspectives.
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Framing can influence how the public perceives the causes, solutions, and implications of issues...