Choose prices simultaneously. Identify and graph the reaction functions of the two firms. Assume that production is zero and that the marginal costs are constant at CA. Assume further that the two firms' products are substitutes for each other. Firm j's product is denoted as product i=1,2; j=1,2. Also, assume that the fixed costs for firm 1 are +bP and for firm 2 are Q=A-P+gP, where b>0 reflects the extent to which firm i's prices P and P, respectively, affect the quantity that consumers demand from firm 1, denoted as Q=A-P. The firms compete against each other in what is known as the Bertrand oligopoly model. If firms 1 and 2 choose prices P and P, respectively, the market consists of two firms (1 and 2) supplying slightly differentiated products.