Give an example of a company whose switching costs are too high, effectively keeping its customers captive. How is this company using technology to maintain high switching costs? Cognizant moved to a matrix organization to foster continuous operational implementations and better bottom-line results for clients. Explain how the change of organizational design allowed Cognizant to succeed. How does IS impact the three managerial levers: organizational, control, and cultural? Assume you are a manager of a local doctor's office. How could you use IS to help monitor the performance of the nurses and doctors? State the benefits as well as the challenges. Describe one job that once existed but today is obsolete (or is slowly becoming obsolete) because of technology. List the challenges that a global, virtual team must overcome to be successful.