Question

1. Brand advertisements, the labels, the packaging, discounts, etc. are stimuli that have the potential to motivate consumers. 2. Behaviorist learning believes that learning happens through a connection between stimulus and response. 3. Whenever a consumer sees the ad of Cadbury's chocolate, he feels like eating one. This type of behavior is called a response to stimuli. 4. A brand shows its ad too frequently on television, and as a result, the viewers lose interest in that ad. This effect is called habituation. 5. The ads for Set Wet and Denver deodorants usually rely on positive reinforcement. 6. An attempt to mold consumer behavior by gradually guiding their learning is referred to as shaping. 7. Set Wet Deodorant and Set Wet Shampoo are examples of brand extension. 8. The learning that occurs as a consequence of mental activity is called cognitive learning. 9. Lifebuoy Soap and Lifebuoy Liquid are examples of brand extension. 10. You get excited whenever you think of visiting Goa. This relates to the theory of classical conditioning.

          1. Brand advertisements, the labels, the packaging, discounts, etc. are stimuli that have the potential to motivate consumers.
    2. Behaviorist learning believes that learning happens through a connection between stimulus and response.
    3. Whenever a consumer sees the ad of Cadbury's chocolate, he feels like eating one. This type of behavior is called a response to stimuli.
    4. A brand shows its ad too frequently on television, and as a result, the viewers lose interest in that ad. This effect is called habituation.
    5. The ads for Set Wet and Denver deodorants usually rely on positive reinforcement.
    6. An attempt to mold consumer behavior by gradually guiding their learning is referred to as shaping.
    7. Set Wet Deodorant and Set Wet Shampoo are examples of brand extension.
    8. The learning that occurs as a consequence of mental activity is called cognitive learning.
    9. Lifebuoy Soap and Lifebuoy Liquid are examples of brand extension.
    10. You get excited whenever you think of visiting Goa. This relates to the theory of classical conditioning.

Added by Elisa M.

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