How effective are persuasive communications that arouse a...

How effective are persuasive communications that arouse a high level of fear? Under what conditions are fear-arousing messages most effective in influencing behavior? Under what conditions might they be less effective? Suppose that a woman, Gianna, has just made a new acquaintance. She wants to be liked by this person and would like to see a friendship develop. What aspects of interpersonal attraction might she want to consider in order to achieve her goals? Discuss some studies from the readings and the implications of their findings for Gianna's situation. LONG-lengthy response.

Transcript

00:01 All right, we're going to answer this part by part because there are a lot of questions here.

00:04 So first, how effective are persuasive communications that arouse a high level of fear? empirical research on fear appeals has resulted in a body of evidence proving that high fear messages are generally more effective than low fear messages in changing individuals ' attitudes, intentions, and behaviors.

00:21 So more effective in changing attitude, intention, and behavior.

00:46 Next, under what conditions are fear arousing messages most effective in influencing behavior and when are they less effective? studies have showed that when these fear containing messages contain recommendations for one -time only behaviors, and if the targeted audience is a larger percentage of women, they are likely to be more effective.

01:05 So more effective addressing and it's to women.

01:27 Less when it's addressing repeated behavior, talking to men.

01:43 Now let's look at the situation at hand.

01:50 Gianna has just made a new acquaintance.

01:52 She wants this person to like her and develop a friendship with them.

01:55 So we're going to look at what aspects of interpersonal attraction she might want to consider in order to achieve her goals and discuss some studies from the readings and implications of their findings for gianna's situation.

02:06 So i will go over the interpersonal attraction.

02:09 So there are four main facets.

02:12 Physical attractiveness.

02:28 This is important for a romantic relationship, but she said she wants a friendship, so it's okay.

02:33 Less important.

02:38 Proximity, reciprocity, and similarity.

02:47 All right, feel free to pause this...