How would one describe the feeling of "cognitive dissonance"?
a. The strategy of appealing to customers' psychology to influence their purchase decisions.
b. The state of inner conflict or discomfort that arises when a customer experiences doubt or regret after making a purchase decision.
c. The natural tendency of a customer to seek out more information and compare alternatives before they make a purchase.
d. The feeling of excitement and satisfaction after making a purchase.
How would one describe the feeling of "cognitive dissonance"? O a. The strategy of appealing to customers' psychology to influence their purchase decisions.
decision.
O c. The natural tendency of a customer to seek out more information and compare alternatives before they make a purchase O d. The feeling of excitement and satisfaction after making a purchase.