00:01
Identify and provide an example of three sales promotion tools used to target consumers.
00:05
Does the required infrastructure for sales promotion exist in every country? the sales promotion tools that are customer -consumer -oriented are normally target and target the increment in sales to existing customers and new customers to the firm.
00:19
This is called poll strategy, and we have some of them mentioned below.
00:24
Coupons is one method.
00:26
These are typically they offer price reduction or offer savings amount to consumers.
00:31
On the purchase of mention specific product or service.
00:34
So this could be $3 off of an item or like a percentage off to save money.
00:40
The coupon is nowadays.
00:42
It's normally sent via email or text messaging.
00:46
This type of promotion doesn't necessarily exist in every country because not every country has the infrastructure for internet for email or cell towers for sending them mobily.
00:58
But they can also be inserted in a magazine or newspaper ad.
01:01
Advertisement.
01:02
This is what we think of as more old school methods of finding coupons when they're sent in the mail...