In a scenario where the market is not showing any signs of growth, what is the most likely consequence of sales promotion? Question 13 options: It will result in long-term brand loyalty toward the firm. It will encourage deal-prone customers to switch between brands. It will provide a competitive advantage to the company. It will contribute to long-term profits. It will reduce the selling costs of firms.
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Step 1: In a scenario where the market is not showing any signs of growth, sales promotion may lead to increased competition among firms as they try to attract the same pool of customers. Show more…
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