In business or research literature find examples of one
successfully and one failed new product launch from last 10 years.
For example, Google successfully launched Google Echo, and the same
company failed launching of Google Glass.
In your initial post discuss how predictive analytics
potentially could play a role in successful launch in those two
examples. and what analytics could help to avoid failure. For one
of the examples you may use a real analytics cases (if you will be
able to find them). For at least one example (or both) come up with
the concept of a predictive analytics study, that may benefit the
case. Be very specific by explaining what data can be used, where
or how it can be obtained, what research question(s) can be used,
and what predictive analytics methods can provide answers to those
questions. For example, to predict how to launch Google Glass
successfully, Google may collect data on the smartphone app use,
identify clusters of users who are often try new apps, and then
link it to the problem domains that may need hands free interfaces
by building a predictive (e.g. decision tree) model of using
certain apps while walking or driving with an extensive screen
use.