In the land of Giorgio, demand for hairspray is so steep it is said to be effectively vertical. If the market for hairspray has a standard upward-sloping supply curve and a vertical demand curve, how will a 20% increase in the cost of raw materials used to make hairspray impact the market for hairspray in the land of Giorgio? Price is expected to remain unchanged, and quantity sold is expected to decrease. (Graphing may help)