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The variables involved in this investigation, regarding the potential implications of Netflix's strategic decision on its number of subscribers, through the analysis of university students, are:
- Willingness to pay (WP) for this streaming service, given their
- available Income,
- current Netflix usage (NetflixU) of the platform,
- student GPA and Age.
These descriptives were computed for 22 randomly selected students:
\begin{tabular}{lrrrr}
\hline & WP & Income & NetflixU & GPA \\
\hline\( N \) & 22 & 22 & 22 & 22 \\
Mean & 8.90 & 530 & 0.409 & 14.6 \\
Variance & 27.8 & 285001 & 0.253 & 8.69 \\
Minimum & 0.00 & 36.7 & 0 & 10.0 \\
Maximum & 19.3 & 1857 & 1 & 19.0 \\
\hline
\end{tabular}
WP and GPA are Normally distributed variables.
NetflixU is a Bernoulli variable: 1 if the student consumes more than 10 hours of Netflix weekly (more active user) and 0 if not
Age is a categorical variable and discriminates young, middle and old students.
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