It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various different businesses and pricing strategies. Match each business with the pricing strategy that you believe the business is using. Discuss why you think the business is using the pricing strategy that you did. Strategies: 1. Penetration Pricing 2. Pricing Skimming 3. Premium Pricing 4. Competitive Pricing 5. Economy Pricing 6. Promotional Pricing Businesses: 1. Bentley Motors 2. Motorola 3. Kohl's 4. Dish Network Discussion Board Requirements: You need at least 2 full original sentences per business, telling what pricing strategy you selected and why you selected the pricing strategy you did for the business. A total of at least 8 full sentences will be needed for full credit on this week's discussion board for the initial post.
Added by Cheryl G.
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Bentley Motors - Premium Pricing I believe Bentley Motors is using premium pricing because they are a luxury car brand that targets high-end consumers who are willing to pay a premium price for their products. Bentley's branding strategy is all about exclusivity, Show more…
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