Julie was shopping at the mall when the grand opening celebration of a new bookstore caught her eye. She wandered in and one of the store clerks handed her a complementary gift – a lovely journal. Although she didn’t need to purchase any books that day, she will stop back into that store the next time she is in the mall.
Operant conditioning
Behavior: Julie going to the store and receives a complimentary gift - journal
Consequence:
Expected change: