00:01
Let's talk about why it is difficult to measure the impact of advocacy campaigns.
00:05
So first of all, change takes time.
00:08
So change takes a lot of time sometimes.
00:11
Times.
00:12
An example of this would be how in 1878, there was the first proposal to create an amendment to give women in the united states the right to vote, right? and it wasn't until, until, let's see, 42 years later is when the 19th amendment was actually adopted.
00:50
So, you know, if you're running a campaign in the 1870s, how are you going to know in, say, the 1880s or the 90s if it's effective or not if it wasn't until 40 years later when they finally accepted the when they finally allowed women to vote right so change takes time and it may be difficult to measure the short -term effects of an impact i mean of a campaign okay so there's one thing too there are just too many variables right there are too many variables because people are really complex social social issues are complex and governments are complex.
01:37
For example, let's see, if you are advocating for healthier lifestyles, right? you're saying that, hey, everyone lives very unhealthy lifestyles.
01:53
Let's all live healthier lifestyles.
01:55
So how do you measure that? because you may have more people going to the gym, but still have higher obesity rates.
02:04
You can also have, you know, less people eating junk food, but more, for example, cardiovascular disease.
02:12
So are these successful or not? it's really hard to decide.
02:17
So it's very arbitrary sometimes because there are so many factors, because there are so many things.
02:30
Also, even if everything starts going the right way, how do you know that it's your campaign? not something else that is impacting and causing these changes.
02:40
So that's just something to think about...