Kindly provide the basic litertaure review for this study and how the the themes below can be applied to it
IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANISATIONAL PERFORMANCE: A CASE STUDY OF SELECTED MULTINATIONALS IN NIGERIA.
The main themes of this study are Corporate Social Responsibility (CSR) and Organisational Performance.
1. Corporate Social Responsibility (CSR): This theme explores the responsibilities that corporations have towards society. CSR is a self-regulating business model that helps a company be socially accountable—to itself, its stakeholders, and the public. It implies that corporations are not only responsible for maximizing profits for their shareholders, but also for contributing to societal goals and sustainable development. Relevant literature: - Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39-48. - Freeman, R. E. (1984). Strategic Management: A stakeholder approach. Boston: Pitman.Organisational Performance: This theme examines how well an organization is doing. Organisational performance encompasses three specific areas of firm outcomes: financial performance (profits, return on assets, return on investment), product market performance (sales, market share), and shareholder return (total shareholder return, economic value added). Relevant literature: - Kaplan, R. S., & Norton, D. P. (1992). The balanced scorecard: Measures that drive performance. Harvard Business Review, 70(1), 71-79. - Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press. The study aims to investigate the impact of CSR on organisational performance in the context of selected multinationals in Nigeria. It seeks to understand whether and how CSR initiatives can lead to improved organisational performance. Relevant literature: - Margolis, J. D., & Walsh, J. P. (2003). Misery loves companies: Rethinking social initiatives by business. Administrative Science Quarterly, 48(2), 268-305. - Orlitzky, M., Schmidt, F. L., & Rynes, S. L. (2003). Corporate social and financial performance: A meta-analysis. Organization Studies, 24(3), 403-441. These themes are interconnected as the study posits that CSR, a moral obligation of corporations, can also be a strategic tool to enhance their performance.