14. Chao is in her mid-forties. She lives in a home with her husband, her pre-teen twins, and her parents, all of whom require her care and attention. Chao is most likely from which generational cohort?
a. Silent Generation
b. Generation X
c. Generation Y
d. Generation Alpha
e. Baby Boomers
15. ________ is the cost to the customers or the fee the bank charges those customers for borrowing money.
a. A service charges
b. Tariff
c. A dividend
d. Interest
e. Tax
16. A coffee distributor will only work with coffee growers that have the Fairtrade mark on their packaging, illustrating the social trend of
a. affordability.
b. sustainability.
c. health and wellness.
d. energy efficiency.
e. availability.
17. What is an example of a social trend?
a. technological advances
b. thrift
c. health and wellness
d. environmental legislation
e. economic concerns
18. Advertisements for Subway's Fresh Fit for Kids meal state that all meals are under 600 calories and feature a child being active, swinging on a tire swing. This ad is in direct response to which social trend?
a. environmentalism
b. green marketing
c. outdoor recreation
d. sustainable farming
e. health and wellness
19. Amazon’s Alexa is just one of many examples of how companies are using ________ in their marketing efforts.
a. artificial intelligence
b. social media
c. data analytics
d. Big Data
e. online marketing
20. When you block a website from sharing your personal information, you are responding to a need for
a. enhanced information flow.
b. marketing contact.
c. privacy.
d. media control.
e. sustainability.