Maslow's Hierarchy of Needs Identify the set of Maslow's needs that is targeted by the brand Snickers in its television commercial. Physiological needs Safety needs Social needs Self-actualization needs
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Step 1: Snickers commercials often feature people acting out of character when they are hungry. Show more…
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According to Abraham Maslow, our most basic needs are physiological needs. including the need for food, water, and oxygen; just above these are a. safety needs. b. self-esteem needs. c. belongingness needs. d. psychological needs.
Jorge V.
Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs shown in Figure 3.4. Maslow's Hierarchy of Needs: Self-Actualization Needs (realizing your full potential) Esteem Needs (being respected by others as a result of your accomplishments) Social Needs (being loved, befriended, and accepted by others) Safety Needs (feeling safe and sheltered from harm) Physiological Needs (needing food, water, and sleep) Maslow theorized that people have to fulfill their basic needs - food, water, and sleep - before pursuing higher-level needs. Have you ever gone shopping when you were hungry? You may have found yourself shopping for something that would make you the envy of your friends, but as soon as you satisfied your hunger, the desire for food is recurring. Other needs, such as shelter, clothing, and social needs, arise at different points in time in a person's life. For example, when you were in high school, your social needs probably rose to the forefront. You wanted to fit in and be accepted, and perhaps this prompted you to buy certain types of clothing or electronics.
Akash M.
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