Match each of the following global market-entry strategies with the correct definition.
Instructions
Producing products in one country and selling them in another.
Investing in and owning a foreign subsidiary or division.
Investing together with a local firm to create a local business that shares Offering the right to a trademark, patent, trade secret, or other intellectual control and profits. property for a fee.
Match each of the following global market-entry strategies with the correct definition.
Instructions
Exporting
Licensing
Joint venture
Direct investment
Producing products in one country and selling them in another.
Investing in and owning a foreign subsidiary or division
Investing together with a local firm to create a local business that shares control and profits.
Offering the right to a trademark,patent, trade secret, or other intellectual property for a fee.