00:01
Yes, so creating genuine connections with customers involves a series of strategic processes that goes beyond simple communication.
00:09
So looking at each step, we first have initiation.
00:17
So this is the first hour, the point of contact with a potential customer.
00:23
And it's going to be where you really pick the interest through a marketing or value proposition.
00:28
And this goal is to basically stand out and be noticed in a way that invites further interaction.
00:41
This one.
00:41
And then secondly, i would be.
00:49
So once a customer is initiated, our regular, open and transparent communication is going to be vital.
00:56
This can be through customer service, marketing touch points or direct engagement.
01:01
And the aim is to build trust and establish our report...