00:01
Alright, the question here says adapting to the new luxury paradigm in an uncertain context, a digital sales approach.
00:12
So what they're saying here is with technology increasing, luxury basically has to reflect now the use of technology.
00:30
So in other words, luxury brands have to now cater to a tech savvy, a tech hungry crowd.
00:39
So how does that change the approach of how these things are sold to the average high end consumer? well for one, now luxury brands need to consider online sales, being able to, let's say even if there's a luxury car brand, giving the customer the ability to complete an entire purchase online, not even having to step foot into a dealership.
01:13
Same thing with clothing.
01:16
So online sales delivery has now become rather big in this tech savvy world where, like i said, even with cars being a very relevant example, you could order a high end car and have it delivered to your home without even having to leave and go to a dealership or anything of that nature...