Personal selling is likely to be the primary component of a firm's promotional mix when: the firm markets inexpensive products that require no special handling. the firm markets to a large number of customers in various locations. the transactions frequently involve trade-ins. the price of the products is relatively low.
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Personal selling is most effective when the product is complex, expensive, or requires a high degree of customer interaction. Show more…
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P&T Inc. is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities. P&T's management understands that personal selling is about personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal. Another important route they would like to take is to learn more about the various types of sales promotion. Finally, management would like to focus more on publicity-based PR. By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign. Refer to P&T Inc. P&T management could use sales promotions for any of the following objectives except: Group of answer choices to improve shelf space and displays. to reinforce advertising. to steady increasing sales patterns. to boost sales to current customers. to attract new customers.
Crystal W.
Advertising, personal selling, sales promotion, and public relations are called characteristics of a product. nonpersonal communication. marketing mix components. advertising tools. promotion mix ingredients.
Adi S.
Which of the following statements is true? A. Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a push strategy. B. Mass communication has cost advantages for firms in consumer goods industries that are trying to sell to a large segment of the market. C. Direct selling may be the only way to reach consumers in poor nations with low literacy levels. D. Firms that sell industrial products or other complex products favor a pull strategy.
Akash M.
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