Primary research relies on firsthand data gathering. Some business problems require primary research to identify Understanding primary research methods will help you determine when and whether you need to conduct primary business problem. Choose whether each of these statements about primary research is true or false. Statement When a researcher observes how an individual navigates through a website, it is primary research. When a researcher looks up material using library databases, it is primary research. When a researcher performs an experiment using a product, it is primary research. True F Primary research can include observational studies, experimental research, and normative survey research. One w Experimental research is often used to conduct research. Which of these statements is most characteristic of expe O The experimenter must get informed consent from participants. O The participants don't know they are being studied. O Records can be informal.