provides information to businesses about where people live and their traits, such as race, gender, age, income, and education. Ethnography Sociology Demography Psychology
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26. Demographic factors include: A. Personality traits and values B. Attitudes and opinions C. Lifestyles and interests D. Age and gender 27. Psychographic factors provide insights into: A. Geographical location B. Income and education C. Personality traits and values D. Ethnicity and marital status 28. How can demographics influence audience behavior in a campaign? A. They don't have any impact on behavior B. They provide insights into interests and hobbies C. They determine emotional responses D. They shape communication preferences and purchase power 29. Which factor involves the fear of missing out on opportunities? A. Loss aversion framing B. Positive framing C. Comparative framing D. Negative framing 30. How can understanding psychographic factors help tailor messages? A. By focusing solely on demographics B. By ignoring audience interests C. By evoking emotional responses D. By addressing individual motivations and behaviors
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