00:01
So, in this question we have four different words sleep, fever, cough and medicine.
00:07
Okay, and when we read this four words and after some time when we try to recall it, we sometimes name as a sick.
00:17
Okay.
00:19
And sick word is not present in this four words.
00:22
Okay.
00:23
So, which psychological phenomenon will not explain the following option? we have to answer that question.
00:30
Okay.
00:30
So, first option is encoding specificity.
00:44
So, encoding specificity is how the memory of information is linked to the context in which it was encoded.
00:52
Okay.
00:52
So, it can be an answer.
00:55
Okay.
00:56
So, we cannot say this cannot be an answer.
00:58
So, this option will not right.
01:02
Okay.
01:02
Because this is true.
01:04
It can give our answer.
01:06
The second one is associative activation.
01:15
So, what is associative activation? so, associative activation is when one concept is activated, then another concept will actually activated with that first one.
01:28
Okay.
01:29
So, this is also explanation because if we talk about this four words, okay, it get connected with sick.
01:35
Okay.
01:36
So, this can also be an answer.
01:39
Okay.
01:39
But we have to answer which explanation will not be an answer...