Question 18
SPORTSWEAR MINI CASE: Kevin plays baseball for Patagonia University and needs some new athletic shorts to wear during practice. His teammate, Barry has a pair of shorts in a style that Kevin likes, so one Saturday, Kevin heads to Sportswear Megastore to see if he can find them. He goes to Sportswear Megastore because that's where his mother used to go when she bought him athletic wear. While there, he sees a baseball cap that he's seen his favorite professional baseball player wearing during TV interviews and decides to purchase that as well.
In the SPORTSWEAR MINI CASE, Kevin's teammate is part of Kevin's _____.
Select all that apply
Normative reference group.
Comparative reference group.
Indirect reference group.
Informal reference group.
Direct reference group.