00:01
Okay, so i see that you need help with this question.
00:01
It says, suppose you are a supplier of a thingamabobs and that you are in the position to decide at which price you will offer these products for sale.
00:10
What would your pricing strategy tend to be if you were determined that the price elasticity of the demand for the thingamabob is greater than one? that means that the demand is elastic and consumers are sensitive to price changes.
00:43
If it is, then in this case, the pricing strategy would be to lower the price as a decrease in price would lead to a proportionally large increase in quantity demand, resulting in a higher total revenue.
01:06
If it's equal to one, it means that the demand is unitary elastic and the percent change in the quantity demanded is equal to the percent change in price.
01:30
In this case, the pricing strategy would be to maintain the current price as any change in the price would not significantly affect the total revenue.
01:42
If it is smaller than one, it means that the demand is inelastic.
01:50
And if it's inelastic and the consumers are not very sensitive to price changes, in this case, my pricing strategy would be to increase the price as the increase in price would lead to proportionally smaller decrease in quantity demanded, resulting in a higher total revenue.
02:16
Suppose the price elasticity for the demand for overseas holidays is 1 .8, which means that the demand for overseas holidays is elastic.
02:38
Give possible reasons why the elastic coefficient in this particular case is greater than 1...