00:01
So we're given some situations and we want to know if they are examples of selection, non -response or response bias.
00:08
So let's go through what these mean.
00:13
Selection, non -response and response.
00:17
So these are three types of bias you might have when trying to conduct a survey or collect data.
00:24
Starting with selection bias.
00:27
So selection bias is where you have made some kind of error.
00:34
You're deciding how to pick your survey participants and you've done it wrong.
00:38
So the researcher does not pick a representative sample.
00:55
Non -response is where you have the option for people to respond to you and some of them don't.
01:02
And the ones who don't respond are different in some way to be ones that do.
01:06
Often you'll ask some question and the people who are really invested in the topic respond and the people who don't really care don't.
01:14
That's non -response bias and you end up seeing wow people really care about this topic but of course only the people who care answered the survey.
01:22
So it's where the people not responding bias results.
01:36
Response bias is a bias in what people actually say.
01:41
So there's something to do with your survey where the the responses they give are not 100 % valid.
01:49
So invalid responses to your survey.
01:54
This can be how you word questions, for example...